Learn more about our work here.
I’ve had coaches before and it didn’t work well. How is this different?
We get it. You’ve sat through generic strategy sessions that felt disconnected from your reality. Our approach is different because we bring real-life experience, not just theory, and we invest in you as a person.
Valerie has managed teams of over 250 people for global brands and driven projects from concept to delivery. Amy has built multiple award-winning business ventures. They know the true weight of ownership; the highs, the burnout, and the isolation.
What sets us apart is our focus on human connection. We don’t hand over generic advice and walk away; we act as your Business Shadow. We listen, we adapt, and we engage fully, walking the journey beside you until you feel truly seen and your foundation is strong. The result is support that is both practical and deeply human, making a lasting impact.
Do I need a Business Guide?
The most successful leaders know when to ask for help – even coaches have coaches. Running a business means you are often too close to see things clearly, or you feel that familiar tangle of overwhelming priorities.
A guide helps you zoom out and see your business with fresh, analytical eyes. We help you turn ideas into clear, logical actions, but more importantly, we give you a safe space to offload the heavy moments and gain the perspective needed to sustain your growth. We don’t just hold you accountable to a plan; we help you find the capacity and resilience to execute it.
What types of businesses do you typically work with?
While our expertise is firmly rooted in service-based industries – from spas, salons, and aesthetic clinics to hospitality and creative entrepreneurs – our principles of strong leadership and human-first foundation-building are universal.
We work with CEOs, owners, and entrepreneurs at every stage, whether you’re building your first team or steering an established corporate brand. We focus on the leader, first, and the business structure follows.
What kind of results can I realistically expect from working with you?
Every business is unique, but our clients consistently report greater clarity, stronger leadership, improved systems, and measurable financial growth.
Immediate Results: Better organisation, clearer priorities, and a reduction in day-to-day stress.
Deeper Transformation: Sustainable progress built on a strong inner-leader, leading to systems that truly serve your life, not just your bottom line.
Our aim is always sustainable progress, not a quick-fix solution that burns out as fast as it lights up. We help you build the robust foundation you need to endure and to thrive.
How do you tailor your approach to my business and not make it generic?
We don’t believe in cookie-cutter solutions or applying a system just because it worked somewhere else. You are not a template.
From our first conversation, we take the time to understand the unique threads of your business, your team culture, and your personal goals. We then design strategies and actions that fit your reality, not generic advice you could find in a book. We are committed to untangling your complex situation and only implementing frameworks that complement what is already working well.
Will I have access to you between sessions?
Yes. We understand that business doesn’t always run on a convenient schedule. If something urgent or challenging comes up, for example, a question, a concern, or a heavy moment you need to navigate, you will have access to us for guidance between sessions. This ensures you’re never left without support when it matters most.
Do you help implement changes, or is it mainly advisory?
Our role goes far beyond simple advice. We are your allies in the planning, implementation, and review of changes, step by step. Whether we’re restructuring your team, refining your client journey, or improving your cash flow, we are alongside you. We don’t just point the way; we help you walk the path and establish your new, more resilient systems.
Do you work on projects?
Yes. We are often brought in for specific, high-impact projects, such as launching a new concept, restructuring your core operations, or preparing the foundation for significant growth. Other clients partner with us for long-term leadership development and coaching. Whether you require a defined, one-off project to untangle a complex challenge or an ongoing partnership to build a resilient leader, we adapt our expertise to what you need.
Our Service Guarantees
At The Delforge Group®, we believe that trust, clarity, and accountability are at the heart of every successful partnership. When you choose to work with us, here’s what we promise:
