It's Time. Lead Differently.
It's Time. Lead Differently.
designed to build a resilient foundation beneath the pressures of ownership.
Who We Support
We work with high-performing individuals and teams who are ready for deeper alignment:
Creative Entrepreneurs & Salon Owners
scaling with complexity, seeking clarity and elegant systems.
Multi-Brand Founders
leading across ventures, craving calm structure and strategic thinking.
Leaders in Evolution
entering a new chapter needing quiet clarity and realignment.
High-Level Individuals
holding it all, looking for discreet, tailored support beyond typical coaching.
If you’ve built success but feel misaligned within, we help you recalibrate with presence, strategy, and calm strength.
What We Do
We bring grounded strategy, emotional clarity, and refined systems to your leadership and business life:
Strategic Advisory
Untangling decisions, refining direction, scaling without chaos.
Leadership Support
Bespoke guidance that’s part coaching, part co-CEO, focused on calm authority, not hustle.
Operational Structure
Systems and foundations are designed around your rhythm, so your business holds you.
Creative & Brand Alignment
Subtle repositioning that matches who you are now, not who you were when you started.
Take one of our Leadership Quizzes
Bellissima Beauty & AestheticsTrustindex verifies that the original source of the review is Google. I really enjoyed the Round the Table session with Amy and Valerie. It’s so valuable spending time with other salon owners who genuinely get what it’s like to run a business. The chat flowed easily, everyone shared openly, and I came away feeling inspired and supported. It’s rare to find a space that feels this real and uplifting, a reminder that we’re not doing it all alone. Thank you for hosting such an encouraging and positive day (and for the amazing lunch too!). Purity Beauty and WellnessTrustindex verifies that the original source of the review is Google. I always leave Valerie & Amy’s peer to peer sessions full of motivation & inspiration. They are both so good at listening to their members, hearing their needs & responding with insightful questions that really make you think. Thank you both for creating a community that aids connection ✨ Nichola WilksonTrustindex verifies that the original source of the review is Google. Attending the Round the Table sessions with Valerie and Amy is such a lovely experience. It’s inspiring to meet like-minded business owners who openly share ideas, insights, and encouragement. The conversations leave you feeling motivated and reassured that we’re all in the same boat, facing similar challenges and celebrating similar wins. The sessions are relaxed, supportive and positive. It’s a great reminder that while running a business can sometimes feel isolating, we’re truly not alone! Thank-you for today (the lunch was delicious too 🤩) Kristina ShepherdTrustindex verifies that the original source of the review is Google. I have been working with Valerie for the last two years and she has changed the way that I look at the business. she has a spreadsheet for everything, which has been a godsend to me, taught me how to fully understand my budget & my numbers on a whole different level & this has given me so much clarity over my business. On a personal note Valerie is an incredible mentor and friend she listens and understands, she always goes above and beyond and Truly cares about her clients. I can’t say enough about Valerie and how much she has done for me & still does, she is always there to support and will say it like it is. As a business owner i am far more relaxed and focused and i think thats because Valerie impacts your mindset in such a positive way i now react differently to situations i would of stressed over once Kristina x Kerrie SalonTrustindex verifies that the original source of the review is Google. I cannot thank Valerie and Amy enough for how their mentoring has changed both myself and my business hugely within the year I have been working with them. In a difficult climate my salon is now growing month on month and becoming the business I'd always felt was beyond me . In addition to the major improvements myself and my team have attained , I know that there is still far more we can achieve , more goals to smash and Valerie and Amy will definitely be the ones to help us do that. Fliss AshtonTrustindex verifies that the original source of the review is Google. I’ve been working with Valerie and Amy for about a year now, and currently do monthly coaching with them. Their support is so valuable and they have really helped me to lean in to my role as a clinic manager, as well as navigating the ups and downs of day to day clinic life as a owner/manager. They have also helped to implement a number of very helpful processes and tools which has enabled us to better analyse our performance on many different levels, from stock levels to revenue, and everything in between. If you are looking for help, guidance and reassurance in running a clinic and team and growing your business then I wouldn’t hesitate to recommend the Delforge Group. Lloyd BakerTrustindex verifies that the original source of the review is Google. The training our team received today was nothing short of superb! Professional, personal, informative, perfection! We highly recommend anyone starting a business that is service driven or retail to invest in training with The Delforge Group! Thank you to the Delforge team for looking after us from start to finish! Ana CristinaTrustindex verifies that the original source of the review is Google. Valerie's book has been a game-changer for me in the beauty industry. Despite not being specifically tailored to my role, I found immense value and empowerment in its pages. The book offers a clear vision of how to run a business while maintaining a healthy work-life balance. It emphasizes the importance of fair treatment for both employees and employers, highlighting the pitfalls of micromanagement and the significance of clear communication. Valerie's emphasis on keeping promises and empowering teams resonated with me deeply. Her leadership qualities shine through in the book, and I am grateful for the lessons she has imparted. Thank you, Valerie, for your passion, patience, and invaluable teachings. You are truly a remarkable leader. Samantha PooleyTrustindex verifies that the original source of the review is Google. I recently had the privilege of attending their excellent business retreat in France that far exceeded my expectations. This retreat was a perfect blend of work and relaxation, providing a fantastic environment to focus on business while also recharging the mind and body. One of the standout features of this retreat was its impeccable structure. It struck the right balance between working on business-related tasks and allowing ample time for rest and relaxation. The daily schedule was well thought out, with dedicated sessions for strategic planning and goal setting, as well as generous breaks to enjoy the picturesque surroundings of the villa and French countryside. The retreat encouraged attendees to look at their businesses and future goals objectively. It provided a unique perspective on our ventures, allowing us to step away from our daily routines and see the bigger picture. This objectivity was a catalyst for innovation and growth, enabling us to refine our business strategies and set clear, achievable goals. What made this retreat truly exceptional was the opportunity to connect with like-minded business owners who brought a wealth of experience to the table. Collaborating with fellow entrepreneurs, sharing insights, and brainstorming ideas was invaluable. It allowed us to troubleshoot issues, validate concepts, and gain fresh perspectives on our businesses. The collective wisdom in the room made problem-solving a breeze and filled us with newfound inspiration. Moreover, the retreat's emphasis on transforming our goals into manageable steps and setting specific dates for their achievement was a game-changer. This approach gave us a roadmap for our businesses and motivated us to take action immediately. It was empowering to leave the retreat with not only a clearer vision of our business future but also a tangible plan to make it a reality. In conclusion, the business retreat in France was a remarkable experience that combined excellent structure, personal growth, and networking. It provided an ideal setting to work on our businesses while also enjoying much-needed relaxation. If you're looking for an opportunity to gain fresh perspectives, set concrete goals, and connect with experienced business owners, this retreat is a must-attend. It left me inspired and ready to tackle the challenges of entrepreneurship with renewed drive. Victoria ShieldsTrustindex verifies that the original source of the review is Google. I booked the power hour with valerie and I couldn’t be happier. Valerie took the time to assess my business and helped me make the best decision based on real figures rather than industry assumptions. Valerie and Amy have been a pleasure to work with. I would highly recommend their services.


























































































