Member's Spotlight: Si Belle Beauty
Meet Lois Williamson, the owner of Si Belle Beauty in Essex. Lois has quickly built a renowned beauty brand, emphasizing natural beauty...
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I'd Rather Do It Myself - The new book by Valerie Delforge | Buy It Now on Amazon!
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3 min read
Member's Spotlight: Editions Hair & Beauty
Meet Kerrie Pullen, the driving force behind the thriving Editions Hair & Beauty salon in South Cave, East Yorkshire. Kerrie reached out...
2 min read
The Importance of Self-Assessment and Growing Leadership Skills: A Personal Journey
I find that the only constant we have in business is change and to accept that and the importance of leadership is crucial in order for...
2 min read
Welcome to our New Online Course
Valerie and I continually aim to develop our offering at The Delforge Group and strive to keep up with the ever-changing industry and the...
4 min read
Powerful Insights Through an Untapped Channel
I recently had the pleasure of meeting Nicholas Pratt from VOCA , a company that has created a system that simplifies inbound lead and...
2 min read
The Mystery Shop That Went Wrong And Its Consequences.
It’s been a while since we wanted to launch the mystery shop campaign, we do enough of them and every member/client who experiences the...
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Strategic planning, what is it all about?
It’s already halfway through the year, I mean, am I getting old or time is flying by? Ok, yes perhaps a bit of both! We love to talk...
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It's the vibe that survives
We talk a lot about the culture of salons. Whether you are working in a more formal establishment with a strict schedule and guidelines...
3 min read
Structure Structure Structure
It’s nothing new hearing The Delforge Group talk about how key the structure of a business is as to its success and the fluidity in the way
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Are you Thriving or Struggling?
Over the last year, we have seen the gap widen with salon owners either thriving or struggling salons. This gap has deepened we believe...
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It All Comes Down To Mindset
Mindset affects outcome, energy breeds energy…. This is a saying I use myself in everyday life and I truly believe it. I try every day to...
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Continuing Education
The beauty industry is forever evolving. New things are continuously introduced to us. In addition, new things are being introduced to...
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Stop With Under-performers, You Can't Afford Them Anymore
This is not a new subject, I have written about before, but it has never rang so true with the looming staff costs rising yet again. It’s...
2 min read
Finding Balance as a Manager
Our to-do list never gets smaller, it only grows, so how do you balance your work life and personal life? Everytime I see an article on...
2 min read
How Last Minute Changes Can Affect The Team
Last-minute changes can have a negative effect on a team, and the impact often depends on various factors such as the nature of the...
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Leadership In 2024
I love January, a time to recenter and prep for the strategy you have built, it’s a time of ensuring that everything runs smoothly. Part...
2 min read
Boost Your Leadership
I have always been fascinated by Leadership and the soft skills to master so you can keep motivating yourself and inspiring everyone...
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A Managers Relationship with Their Staff
As managers, we tend to discuss in great detail the many different aspects and responsibilities of our job. What we don't tend to discuss...
2 min read
MICRO-MANAGEMENT & I
Many connections were surprised that I wrote a book on Micromanagement and were expecting a book on “how to run a salon/business and make...
2 min read
Client Complaints
In a world of Google reviews and Yelp reviews to name just a few, whether a client is happy or not, you will hear about. We all love when...
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